Build confidence
Design experiences that are clear, simple, and built to be trusted.
Helping teams create digital experiences that support people in the moments that matter most.
Our key features and capabilities
Focus on real needs
Decisions shaped around what people actually need in the moment.
Support from idea to launch
Help move ideas forward with care, from early thinking through to delivery.
Resources & Guidance
Practical tools to support thoughtful design decisions.
Project Kickoff Brief
Starting a project often feels messy. This brief helps teams align on goals, priorities, and expectations so everyone starts from the same place before work begins.
Accessibility Basics Guide
Accessibility doesn’t need to be complicated. This guide offers straightforward checks teams can use together to make products clearer, fairer, and more usable for everyone.
Feedback Capture Sheet
A simple way to capture clear, consistent feedback during reviews. Helps teams spot patterns, make better decisions, and keep improvements moving in the right direction.
An evolving set of tools and guidance, shaped by real project work.
View all resources View all available resourcesOur Expertise
User-Centred Research
Uncover the real conditions shaping customer behaviour, particularly in complex or high-stakes journeys, so teams reduce risk, avoid costly rework, and make confident product decisions.
Explore User-Centred ResearchProduct Experience Design
Design clear, trustworthy experiences that perform when it matters, helping customers move forward while reducing friction, drop-off, and uncertainty.
Explore Product Experience DesignStrategic Product Design
Support senior teams in aligning design decisions with business priorities, ensuring products evolve coherently and stand up over time.
Explore Strategic Product DesignHere when support is needed
We partner with teams working on complex digital products, often in moments where clarity, trust, and good decisions really matter.
Our work is grounded in research, accessibility, and a deep understanding of real user needs.
If you are shaping a new idea, navigating complexity, or need support making confident product decisions, a short conversation can help bring focus and direction.
Prefer email? You can also reach us at Hello@kirmela.com
Send us an email to start a conversation about your project